Word: volkswagen
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Dates: during 1970-1979
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...Volkswagen Beetle started out as the car that nobody wanted to build. Ferdinand Porsche, who designed it, dreamed from the early 1920s of a "people's car" that would provide the kind of cheap transportation that Henry Ford's flivvers gave the U.S. Even after Adolf Hitler came to power and ordered automakers to produce a small car, Porsche's plans for his slope-nosed oddity got nowhere. Not until 1938, when Hitler made tt a state project did the Volkswagen become a reality-just in time to be modified into a Jeep-like military vehicle...
Last week, more than 19 million Beetles later, workers at the Volkswagen museum in Wolfsburg were busy enshrining the last Bug to be produced in West Germany. Some 300,000 Beetles a year will still be made in Brazil, Mexico and South Africa, mostly for local use. And the familiar shape will not fade very soon elsewhere. The company claims that well over half of the Beetles built are still on the roads around the world, including nearly 4 million...
...that brisk orders will make up for a turndown in sales for its compact Aspen and Volare models. At 30 m.p.g., the Omni and Horizon exceed federal fuel economy standards for 1985, thus putting Chrysler in a good position for taking direct aim at Japanese competition (Toyota, Datsun) and Volkswagen's Rabbit, which will begin rolling off a VW-built assembly line in Pennsylvania in April...
...Inflation. When the dollar's value drops, the price of French wines, Japanese cameras and other foreign goods imported into the U.S. goes up. For example, the average cost of all Volkswagen models sold in the U.S. last year climbed almost 14%. Computer models of the economy indicate that at present levels increased prices for foreign goods directly add only .2 to .3 percentage points to the U.S. inflation rate. But some economists believe that the indirect impact is greater. Reason: if import prices rise, American companies can increase the price of domestically produced goods that compete against imports...
...Bartlett Giamatti, new Yale president, who once said that the school was awaiting someone on a white horse: "I have a yellow Volkswagen...