Word: volkswagen
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Dates: during 1960-1969
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West Germany's lithe and lively Porsche is the rich man's Volkswagen. Like Volkswagen, Porsche (pronounced Portia) had not altered its size or appearance since it was founded 16 years ago, had nonetheless thrived on constant engineering change and a mystical appeal to buyers, who pay up to $6,300 for the privilege of owning one. Like Rolls-Royce and Mercedes, however, the Porsche has been over taken by the times. It has just brought out two new models that radically de part from the upside-down soupspoon look that has made the Porsche...
Brooding Boss. The similarity between Porsche and Volkswagen is not accidental. Porsche got its name from the late Ferdinand Porsche, who built his first car in 1899, went on to design the first Volkswagen in 1936. He also had a hand in designing the Panther, Elefant and Tiger tanks that terrorized Europe in World War II, spent two years in a French prison as a war criminal. Porsche's postwar success is a product of his son, Ferry Porsche, 56, a cautious, brooding engineer. Ferry brought Porsche from a garage in Gmünd, Austria to a glass...
While budding Juan Fangios may claim fantastic records, the aggressive Volkswagen owner can expect to reach Sarah Lawrence in just over three hours, and New York a half hour later...
Private industry is also stepping up its spending. Volkswagen is laying out $100 million to double its plant capacity, and Ford is investing $30 million to enable its truck and tractor factory to assemble automobiles as well. Alcoa has set up a pilot company as the first step toward establishing a $51 million aluminum works. The most hopeful investment field is in petrochemicals, where the government recently broke the long-held monopoly of state-owned Petrobras to attract more efficient private companies. Some ten corporations, including Jersey Standard, Gulf, and Phillips Petroleum, are now actively studying the investment possibilities. Brazil...
...industry disagrees about the desirability of the new trend. Says Fairfax Cone: "It's bad manners, and I can't believe the public will stand for it." The rivals who get named do not always feel bad about it. MG shows its sports sedan beside a Volkswagen, asks the question: "Popularity contest: Who won?" (MG's answer: In a poll of 28,000 people, Volkswagen, which sells 68.2 cars to MG's one in the U.S., was preferred by three out of five people, a ratio that the less known MG found flattering.) Volkswagen...