Word: vodka
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...Throughout the country, the military maintains special hunting lodges, ski resorts and summer vacation houses. The rigid strictures against drinking do not apply to officers. One marveling U.S. officer remembers a dinner in East Germany during which Marshal Grechko's first deputy, Marshal Ivan Yakubovsky, drank 18 successive vodka toasts...
...billion, has become Europe's largest and fastest-growing advertising market. The pace is set by a Düsseldorf agency with the unusual name of Team. The agency made its mark when a distiller gambled $60,000 to try to move several thousand cases of unsold vodka out of his warehouse. Team came up with a series of ads showing a stalwart adventurer and a bear paddling through Finnish lakes or going on African safari. The punch line: "Puschkin Vodka for tough guys." For the next three years, the distillery could not make enough vodka to meet...
...disease of capitalism" and would swiftly cease to be a problem for a Communist society. Gradually, however, the Kremlin has moved away from that rigid viewpoint and acknowledged that drinking has remained a serious problem. Now Russia's rulers have launched a pervasive propaganda campaign against Demon Vodka, and they are enacting stiff new laws to back up the words...
...changed that. Lenin & Co. learned as much when, in an effort to conserve potatoes and grain, they continued a World War I liquor prohibition into the mid-1920s; during one six-month period, the Soviet militia uncovered no fewer than 75,296 illegal stills. Since then, sales of vodka, profits to the state and the number of chronic alcoholics have all grown right along with the population. The Kremlin does not publish official statistics, but one count of Soviet souses in 1965 put the number of heavy drinkers at 10 million. Today, says the government, drunks are responsible...
Newspapers and television stations have been full of warnings against the dangers of drink, not to mention the expense. A pint of vodka sells for $3 to $4, which takes a big bite out of the average worker's $134 monthly salary. In addition, any time a drunk gets hauled off for a shower and a night's sleep in one of the sobering-up stations that are maintained by the government, he is charged another...