Word: visualize
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Slides & Flaps. TV commercials started, timidly enough, with an announcer borrowed from radio reading a sales message into a microphone. Quickly gaining assurance, admen branched out with visual demonstrations, optical slides, flap cards - selling methods that are still used, particularly on daytime TV. Then came the filmmakers, bringing with them animated cartoons by Walt Disney alumni, products that marched, skipped and jumped, filmed dramas cast with professional actors whose job it was to sell soap, automobiles, hand lotions and floor coverings...
Unusually flexible in his cutting and camera movement, Lean has translated some of the novel's long passages (e.g., Oliver's birth and workhouse ordeal, Bill Sikes's remorse over the murder of Nancy) into virtually wordless sequences of visual storytelling at its imaginative best. He has molded most of his actors in the image of the Cruikshank drawings and handled them with the controlled flamboyance of Novelist Dickens himself. If any one threatens to outshine the others, it is Alec (The Cocktail Party) Guinness in the horrendous make-up of Fagin. To the character...
...Heavenly Year. At first glance, Wagner and Rollins had seemed a perfect team -the union of a lively and energetic president with a lively and imaginative campus. Like any new broom, Wagner made a few mistakes. Some professors took a dim view of his enthusiasm for visual aids, which he had developed as No. 2 man at Chicago's Bell & Howell Co. ("After all," complained one professor, "he did make that startling prediction that only 5% of the people would be reading books in 50 years"). Some students resented his attempts to tighten up Rollins' traditionally free & easy...
...noted the cut of his jut jaw, decided he would make things spin on the experiment-minded campus at Winter Park, Fla. A recent executive of Chicago's camera-building Bell & Howell Co., Wagner (University of Chicago, '38) was full of ideas about using the new audio-visual teaching devices developed by the armed forces in World War II. Said he: "If our teachers intend to compete with movies, television and comic books, they will have to use the tools of our times...
...with anthropology than with esthetics. Entitled "Myths and Magic," it was a hodgepodge of everything from ancient Egyptian good-luck pieces and African fetishes to Solomon Island tabu sticks, Javanese puppets and Navajo sand paintings. Such things were not made merely to look at. Most of them had great visual impact, but their power was at least doubled by an understanding of the superstitions and purposes back of them...