Word: visitations
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...British clothing retailer Ben Sherman is rolling out a campaign in June within the new PC and Xbox game Test Drive Unlimited. Not only will players see Ben Sherman billboards scattered throughout the game, they'll be able to visit a virtual store where they can "buy" clothes. In its real shops, the retailer is setting up pods so customers can play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged...
...Visit the monkey house at any zoo and it'd be hard to conclude that man's near relative has much to say. But researchers at the University of St. Andrews, Scotland, writing in Nature last week, have concluded that monkeys do indeed use simple verbal communication. They observed male putty-nosed monkeys in Nigeria's Gashaka Gumti National Park and found the primates produced a series of calls containing two basic sounds to alert others to predators. "These calls were not produced randomly, and a number of distinct patterns emerged," says Kate Arnold, one of the researchers. "Pyow" warned...
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...have to ask Alicia and Eric Hansen if they are ready for the next hurricane to hit New Orleans. Visit them in their sunny yellow bungalow, which took on 3 ft. of water after Hurricane Katrina. The house now sits high and dry on concrete columns that soar 11 ft. into the air. The first time Alicia walked up a ladder into her living room, she stomped on the floor to make sure the whole thing wouldn't collapse like a wobbly flamingo. Now, she says, nothing but the "perfect storm"--a Category 4 or 5--will budge...