Word: virtually
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...tribal loyalty you ordinarily find only in the Balkans, is no easy business. It's art and science, and the ingenuity it requires is something to admire. The six people we profile in this chapter of our Innovators series have taken up the tools of anthropology, mathematics and virtual reality. No subatomic particle, no stretch of the human genome has been studied as closely as you, dear 21st century consumer. And our Innovators are applying the lessons in ways you may never have imagined...
That's why Princeton Video Image, the company Williams co-founded a decade ago, is suddenly exploding on the Madison Avenue scene. After plowing through $50 million, PVI has fine-tuned a patented computer system that digitally inserts virtual billboards and ads into sporting events and other broadcasts. "We make [advertisers] immune to what people do during the breaks," says Williams, a native Californian with a Ph.D. in physics...
...since at least Hill Street Blues. Only recently, thanks to the growth of niche cable channels, has there been room for shows like thirtysomething (Bravo), the talky, baby boom-relationship drama, or Roc (TV Land), the gritty comedy about urban African Americans. A&E and Bravo offer a virtual graduate seminar in quirky drama, from Twin Peaks to L.A. Law to Northern Exposure...
Faced with a virtual cipher at the center of his tale, Irving works energetically to create distractions around the edges. He has some good fun ridiculing Wallingford's employer, calling the all-news outfit "Disaster International" and the "calamity channel," and he does a lively riff on the marathon coverage that followed John F. Kennedy Jr.'s fatal plane crash in the summer of 1999. After a while, though, all this mockery of the excesses of TV news begins to seem a fish-in-the-barrel (or a carp-in-the-teacup) sort of enterprise...
...Washington, the successful ex-children tend to come unmoored from reality, and to lead a "preponderantly virtual life-simulated life, fabricated life" in which concern about image engulfs everything else...