Word: virtualization
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Product placement may change TV's past too. Video-technology company Princeton Video Image has for years used digital imaging to insert virtual first-down lines (with corporate logos) in football games and completely photorealistic but nonexistent "signs" behind home plate at baseball games. Now it wants to move into reruns, with technology that can seamlessly insert 3-D objects into video footage--a Pepsi on a desktop, a Lexus at a curbside, a box of Tide on a countertop--where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike...
...sense, placements are just like commercials: they spotlight a product in an idealized, favorable setting. But they raise other questions. Virtual placements could alter past producers' creative work willy-nilly. As for physical placements, producers do disclose their sponsors--but there's disclosure and then there's disclosure. Viewers know commercials are scripted. But reality shows purport to show actual events --how a player felt, how a product performed. What if unscripted events don't follow the advertiser's script? Contestants on Fox's Murder drive Jeeps. If one of them stalls, does Fox cut the scene? "No," says executive...
Public-auction websites like eBay are doing a fire-sale business in surplus tech hardware. A new Cisco AS5300 access server with a recommended retail price of $50,000 was auctioned off for less than $2,500. Even busier these days is Virtual Chip Exchange, a private marketplace for 4,200 established buyers and sellers of computer chips and semiconductors in 40 countries. VCE is currently the planet's largest electronics B2B exchange, as rated by Jupiter Media Metrix. The privately held company reports that revenues rose past $37 million in the first quarter, up 238% from the same period...
...Suzuki who is truly electrifying fans on both sides of the Pacific. In the U.S., the outfielder, a virtual shoo-in as this season's rookie of the year, has already graced the cover of Sports Illustrated magazine. In Japan, legions of fans tune in at odd hours each day to watch their hero punish North American pitching. NHK broadcasts each Mariners game back to Japan and, between innings, focuses obsessively on Suzuki as he jogs, stretches, tosses a warm-up ball...
...hour with my virtual therapist. I try to explain why I miss interacting with real people, but she doesn't understand...