Word: virtualization
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...event is unique and unlike anything many people have ever seen. The track of the Reggie Lewis Center is lined with two rows of 40 ergs each. A huge screen is put up to display a virtual simulation of the race. With over 2,200 competitors, the event is almost as large as the Head of the Charles Regatta, but the indoor location allows it to be held over the course of only one day. The spectators get to see the whole race and the competitors get the rare opportunity to hear their fans cheer them on, something missing when...
What's a marketer to do if a much awaited product isn't quite ready to be shown off? Send customers to a "virtual showroom" instead, via their cell phones. That's what BMW did last month at the auto shows in Los Angeles and Detroit. With its redesigned 3-series sedan not yet ready for prime time (the vehicle is scheduled to hit U.S. showrooms in early summer), the German automaker handed out cards imprinted with a phone number. Prospective customers could then get a sneak peek at the new vehicle on their Web-enabled cell phones, complete with...
Another section of the Daily Jolt is devoted to procrastination, made up of links to websites such as “Virtual Bubble Wrap” and “101 Ways to Annoy Your Roommate...
...virtual shouts over House e-mail lists, formal house meetings and kleptomaniacal retaliation stemming from the implementation of restrictions indicate how contentious these rules can be. The increasingly complex restrictions seem to generate so much controversy because of a seemingly impossible reconciliation of two lofty ideals: the creation and maintenance of a definable House community through a dining hall, and the integration of first-years into upperclass life. Those who believe that the former concept is more important tend to support Houses’ dining hall restrictions, and those who believe the latter concept prevails tend to oppose them...
...search-engine war is heating up. Amazon's A9.COM SEARCH ENGINE, a challenger to Google, began letting users take a virtual walk down the block last week. A9 has gathered and organized 20 million photos of 10 U.S. cities, using digital cameras, GPS receivers and special software. Plug an address into A9's Yellow Pages, and you can see your neighborhood. Ask for the nearest drugstore, church or just about anything else you want, and A9 will take you on a digitized stroll there...