Word: via
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...technology for mobilizing political fervor. One tech company, under the Institute for Applied Autonomy, developed text messaging software designed to send mass text messages to many people at once. The concept is that demonstrators can more quickly organize in an urban setting if they are in contact via text message...
...with questions and suggestions about topics like politics and health. One woman called the station after her car had been stolen while she was at the hospital, asking them what she should do. Not having an answer, the company ran a story on the theft and Nissan, having heard via the media conduit, had a car for her by that evening...
...argued that this picture is trying to tackle the modern immigrant experience as it is centered on the experiences of a foreigner in a new land. In doing so it succeeds just as well as those Nintendo folks’ who tried to capture the modern Italian psyche via Mario and Luigi of Super Mario Bros...
What's a marketer to do if a much awaited product isn't quite ready to be shown off? Send customers to a "virtual showroom" instead, via their cell phones. That's what BMW did last month at the auto shows in Los Angeles and Detroit. With its redesigned 3-series sedan not yet ready for prime time (the vehicle is scheduled to hit U.S. showrooms in early summer), the German automaker handed out cards imprinted with a phone number. Prospective customers could then get a sneak peek at the new vehicle on their Web-enabled cell phones, complete with...
Though Harvard is one of only five teams to earn NCAA Tournament berths for the last three years, two came via postseason runs rather than stellar regular seasons. But at 14-5-2 (11-4-1 ECAC), this year’s Crimson squad has only improved with time...