Word: vernacular
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Dates: during 2000-2009
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...lost the primary to a little-known state senator named Casey Cagle in a 12-point landslide, Reed's once invincible lead in the polls and fund raising eroded by a year of steady revelations about his ties to the convicted former G.O.P. superlobbyist Jack Abramoff. In the political vernacular that Reed loves to employ, he was waxed...
...verbal intelligence of high literature onto the sturdy narrative roots of genre fiction. "That used to be a real novelty act, or something that was done with kid gloves or with heavy irony," notes Lethem. "Now, a lot of writing has a very natural degree of engagement with the vernacular culture." Look at someone like Sittenfeld, whose Prep, a wildly readable account of a Midwestern girl floundering at an élite Eastern boarding school, became a surprise best seller. Is she a literary writer or a commercial writer? The distinction no longer seems to apply. She's just a good...
...word has appeared during watercooler conversations in offices across the U.S. The term is Bangalored. It refers to India's high-tech hub, and it means your job has just moved to India without you. But in the shifting global labor market, vernacular can quickly become outdated. What is the term for a job that is outsourced to India only to be relayed to China or Romania...
...Duracell, a.k.a. "the CopperTop battery," now owned by Procter & Gamble, has won five Effie Awards since 1992 for most effective ad campaign. As for Energizer, part of Energizer Holdings, its roaming pink bunny is a marketing icon. The 17-year-old Energizer Bunny is part of the vernacular, used to describe anything that continues relentlessly--sports figures, campaigning politicians, your motormouthed cousin...
...deep wealth and class divisions, the decayed infrastructure, the lax civil-engineering management, the depleted city coffers, the lawless depravity, the history of political corruption by a long line of city and state officials, and the incompetent governance that television viewers are discovering are, to use the local vernacular, the roux of a long-simmering pot of gumbo that finally boiled over when Hurricane Katrina turned up the heat last week. Now the city is drowning...