Word: vcrs
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...stuffing brochures inside boxes of blank Maxell videocassettes. NBC is doing the same with Scotch cassettes. ABC is targeting the VCR user with a more high-tech gimmick: a special bar code in the network's November TV Guide ads will enable owners of specially equipped models of Panasonic VCRs to record certain ABC shows automatically...
...burst of promotional activity reflects the networks' growing concern over competition from cable, VCRs and independent stations. The erosion was quickened by the writers' strike last year, which delayed the fall season and neutralized kickoff-week hoopla. "We're trying to find much more aggressive and interesting ways to wave to people, to grab them and interest them in our programs," says George Schweitzer, senior vice president of communications for third-place CBS, which increased its advertising budget by 25% this year...
...long ago, the answer to the question "What should we do tonight?" seemed fairly limited for most Americans. There was always television, of course, or a trip to the local movie house. But nowadays, with the boom in the U.S. entertainment industry and the proliferation of cable TV, VCRs, computers and compact discs, the possibilities can seem limitless. So limitless, in fact, that many Americans appear to suffer from information anxiety, the inability to choose from among the riches available...
...million homes, the VCR has become nearly as much a part of American life as the family car. But despite the VCR's advantages, video buffs complain about its limits. To duplicate prerecorded movies, for instance, requires two VCRs awkwardly cabled together. No wonder, then, that fans at Chicago's Consumer Electronics Show last week were excited by a new machine that eliminates the drawback. Moreover, its appearance was a triumph over well- wired opposition in Tokyo and Hollywood...
...other beckoning titles with the indifference of a hardened vice cop. "Victimless crime -- crap," he whispers. "Follow me." The white-haired Hurlbut eases his 225- lb. frame through an entrance marked PEEP SHOWS and into a darkened warren of viewing rooms. In each of the empty plywood cubicles, VCRs still hum, and the trappings of recent sexual activity abound. "The average guy has no idea what scumbags these places are," he snaps...