Word: vanilla
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Dates: during 1970-1979
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Long Island is a queer place to live and an even queerer place to visit. And God knows it must be the queerest place of all to start a rock band...an unlikely origin for a group like the Vanilla Fudge, the band that made re-interpretation of other writers' songs respectable again...
Back in 1967 and '68 the Vanilla Fudge were doing versions of "Ticket to Ride" and "Eleanor Rigby" that made George Harrison stand up and take notice. And then of course there was always the classic "You Keep Me Hanging On", a hit so big that they were never able to duplicate it. The new arrangements were made long and drawn out by the liberal use of a screaming, powerful Hammond organ and a perhaps too heavy use of fuzz box and wah-wah pedal. The songs were full of three part vocal harmonies and surprising changes in rhythm...
...commercial success, the Jeff Beck Group dissolved. Lead singer Rod Stewart and bassist Ron Wood joined the Small Faces where they both became rich and famous, and pianist Nicky Hopkins took to hanging around the Rolling Stones, eventually joining the Quicksilver Messenger Service. Beck was invited to join the Vanilla Fudge but he never had a chance to accept the invitation. Early in 1969 he was involved in an auto accident that was to keep him inactive for almost three years...
...unslurpassed. The company's polka-dotted pleasure palaces offer 31 constantly changing tastes. Right now, for example, ice cream cravers can commit caloric immolation with Blueberries 'n Cream, Pink Bubble Gum and Boysenberry Cheesecake. There is a newly consummated marriage of Bananas 'n Strawberries, a tangerine-vanilla merger called Tanganilla, plus the usual array of popular holdovers from months past: Caramel Rocky Road, German Chocolate Cake and Pistachio Almond Fudge, among others...
Today Robbins encourages the same kind of entrepreneurial experimentation. As part of their three-week training program, fledgling district sales representatives are asked to concoct a new flavor. Robbins even turned TIME'S Michael Creedman loose in the lab last week. The reporter mixed print-stock-white vanilla with letter-size bits of black chocolate and a ribbon of magazine-border-red strawberry to produce a flavor called Stop the Presses...