Word: uv
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...what an industry trade group says is a $5 billion-a-year business. While many go only in the spring to get ready for the prom, more and more are seeking year-round "bronzitude," according to dermatologists, who are alarmed by the risks of so much exposure to ultraviolet (UV) radiation. A survey of nearly 1,300 teenagers in Boston and Minneapolis--St. Paul, Minn., conducted in 2000 by researchers at Harvard and the University of Minnesota, found that 42% of girls had tried indoor tanning...
...goes by that I don't see somebody in their 20s now. That was unheard of 10 years ago." Doctors worry about the long-term consequences of adolescent tanning. The World Health Organization estimated last week that up to 60,000 deaths worldwide are caused each year by excessive UV exposure and urged youths under 18 to steer clear of indoor tanning...
...Lawsuits against the industry are also part of the strategy. In June, the first class action for indoor-tanning consumer fraud was filed against Hollywood Tanning Systems, in Mount Laurel, N.J., which operates one of the largest tanning chains in the U.S. The suit accuses the company of promoting UV lamps as a healthy alternative to outdoor tanning, likening a "safe" tan to a "safe" cigarette...
...tanning industry defends itself by insisting that it's better for tanners to control their UV exposure with a timer in a salon than to sunbathe amid solar-radiation levels that vary not only from day to day but from hour to hour. Industry defenders also point out that dermatologists prescribe indoor tanning--to treat such conditions as psoriasis. "To suggest that there is no safe alternative to outdoor tanning--or that any tanning is bad for you--is ridiculous," says Hollywood Tanning chairman Ralph Venuto. The bottom line, says John Overstreet, executive director of the Indoor Tanning Association...
...dermatologists say any change in skin color, whether a golden tan or a beet-red sunburn, is a sign of UV damage. So much for the idea that a base tan is a form of protection, says Drusilla Hufford, director of the Environmental Protection Agency's stratospheric-protection division: "You are still very, very vulnerable...