Word: utmost
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...Durstine, who stated that one of the most undeveloped fields for newcomers in the advertising business is that of the proper use of type. The strength of the most convincing and persuasive advertising message may be entirely destroyed by unwise typography, he said, and it is of the utmost importance to the success of an advertisement that it be made readable...
...utmost importance that these men should appear promptly at the designated times or should procure a substitute as they alone are responsible for watching the polls at the times appointed...
...utmost importance that these men should appear promptly at the designated times or should procure a substitute as they alone are responsible for watching the polls at the times appointed
...achievement. Last year, in "Beranger", the club undertook what many thought to be a task beyond its scope and power--and finished it with high credit to themselves. In the present instance, this courageous little group of workers entered upon a doubly difficult problem--one that called for the utmost imagination and adaptability--and have admirably, yes, magnificently, succeeded...
...utmost importance that these men should appear promptly at the designated times or should procure a substitute as they alone are for responsible watching the polls at the times appointed...