Word: usta
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While the majority of Harvard students were either preparing for or recovering from midterm exams last weekend, six members of the Harvard Club Tennis Team traded books for rackets to compete in the 6th Annual United States Tennis Association (USTA) Team Tennis National Campus Championship, in San Diego, Calif...
Ganzfried, who was president of the men’s team, assumed the role of organizing the trip. He has been in constant contact with the New England branch of the USTA (NEUSTA), which he hopes will help alleviate some of the financial burdens associated with the trip...
...taking shape on two new websites: tenniswelcomecenter.com and playgolfamerica.com Both enable players, novice or experienced, to type in a zip code and search for local facilities that offer lessons, leagues and other programs. For the first time, the alphabet fiefdoms of golf and tennis (the PGA, USGA, ATP Tour, USTA and others) and major manufacturers such as Nike, Wilson, Prince and Callaway seem united under a single cause: to persuade more people to put down the remote and spend money on sports. "You've got to appreciate the spirit of this campaign--give these industries credit for coming together," says...
...commercial tennis facilities have signed up for the Tennis Welcome Center designation. That gets them into the center's database and access to free marketing on the website. The only qualification is that the facility must offer introductory lessons taught by a licensed pro. The United States Tennis Association (USTA) alone is spending $4 million on the program, which also includes TV spots during this year's U.S. Open that will promote the site, and print ads in obvious places like Men's Health and not-so obvious places like Vibe magazine (to attract the hip-hop crowd, which...
...Open was a USTA-sanctioned event, featuring collegiate players as well as professionals. Competitors in the latter category would be entitled to a $600 prize for the singles title and a $400 prize for the runner-up, as well as a $200 prize for the doubles championship...