Word: using
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Dates: during 2000-2009
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...been tracking only part of the innovation story. If I go to grad school and invent a better mousetrap, I've created value, which I can protect with a patent and capitalize on by selling my invention to consumers. But if someone else figures out a way to use my mousetrap to replace his much more expensive washing machine, he's created value as well. We tend to put the emphasis on the first kind of value creation because there are a small number of inventors who earn giant paydays from their mousetraps and thus become celebrities. But there...
...capitalism as we know it, and yet in the middle of this chaos, the engineers at Twitter headquarters are scrambling to keep the servers up, application developers are releasing their latest builds, and ordinary users are figuring out all the ingenious ways to put these tools to use. There's a kind of resilience here that is worth savoring. The weather reports keep announcing that the sky is falling, but here we are - millions of us - sitting around trying to invent new ways to talk to one another...
...Netbooks are refining their role as an on-the-go Internet device. "The mobile phone is always on," says Kan, "so ideally netbooks should be like this." At Computex, Acer became the first manufacturer to unveil a computer that will use Google's Android operating system, created for smartphones, that will boot up in less than 20 seconds. It will be on the market in the third quarter of this year. Taiwanese consumer electronics maker BenQ plans to launch a netbook running Google's Android operating system next year. (Watch a video about dropping your laptop from 3 feet...
...through greater use of power-saving components, longevity is continuing to increase. The Asus Eee PC Seashell and MSI's U115 Hybrid netbooks both offer up to 11 hours of battery life. Chipmaker NVIDIA showcased netbooks powered by its Tegra processor that are capable of 10 hours of 1080p video playback on a single charge. Pallenberg says the new platform is promising, "It will change the world of mobile computing because people want more performance without more power consumption." Tegra devices are expected to appear this year for around...
...advertisement is time-consuming. Teaching the complex truth one on one is a lot harder than convincing large numbers through eye-catching, sound-biting market psychology. It's a money loser too. Most of the time, a patient who has been sold on something you don't want to use will just leave and go to another doctor. (Read about the five big health-care dilemmas...