Word: use
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Dates: during 1990-1990
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THEN DON'T TURN THE PAGE!!! THIS ARTICLE IS SPECIALLY DESIGNED FOR YOU!!! You will receive valuable information that you can use in your home or business!!! For absolutely no extra charge...
...threat to individual privacy, which many fear is infringed upon by the direct marketers' aggressive collecting of trade information about the finances and spending habits of potential customers. Democratic Congressman Charles Schumer of New York plans to resubmit a bill to Congress next year that aims to prohibit the use of credit information for marketing purposes. At present, many credit agencies tap into sensitive data to compile lists that can then be rented by direct-mail marketers...
...signed this month by President Bush, bans mail solicitations that masquerade as government notices and prey particularly upon the fears of the elderly. Last January a New York State law went into effect that barred retail stores from keeping records of the addresses and phone numbers of customers who use credit cards. The practice is intended to verify identifications, but it is increasingly used to compile mailing lists, which are then rented...
Cynics might say such pitches know no better target, since the Senate and House are two of the country's biggest users of the mails. Through the franking privilege, which enables members of Congress to use their signatures as postage, elected officials can deluge voters with mail at taxpayers' expense. During the past presidential election year, 805 million pieces of political literature spewed from Capitol Hill, at a cost of about $113 million...
...Atkin, the company's marketing vice president. The Time Inc. Magazine Co., which publishes TIME and sends out close to 35 million pieces of promotional mail each year, rents its customer lists. But they are made available only to buyers who agree to strict conditions, such as refusing to use telephone appeals for any of the acquired names. The company, like many others, will not rent a list until it sees and approves the proposed mailing...