Word: upwards
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...always to be found in every new automatic washing machine. P. & G. muscled All out of the machines by offering manufacturers free TV plugs if they switched to giving away its low-suds Dash or high-suds Tide instead. When a new "active" All formula successfully slowed the upward pace of Dash, P. & G. moved to a new battleground by bringing out a low-suds detergent in tablet form called Salvo, backed by a $26 million ad campaign. Lever counterattacked with a tablet, Vim, but Dash and Salvo now have half the low-suds business...
...occasions teach new duties; Time makes ancient good uncouth; They must upward still, and onward, Who would keep abreast of Truth...
...Manhattan's beaux-arts monuments, the splendid old U.S. Customs House, designed in 1901 by Cass Gilbert, will lose its identity-and possibly its existence-as all customs operations are shifted to the World Trade Center. Progress in New York moves onward and 1,3531 ft. upward...
Built-in Growth. Some economists argue that construction moves in cycles all its own and may be due for a downturn, but the evidence to support them is weak; with the exception of one year (1960), total construction spending has marched steadily upward to new records every year since World War II. Even the apartment glut-and many apartment seekers would dispute that there really is one-probably will lessen as more and more new families are formed each year. With such built-in growth ahead, estimates are that construction outlays will increase by two-thirds, to $107 billion...
...Dark." Guiding P.G. & E. on its fast upward climb is its new president, Robert H. Gerdes, 59, a lean, shy lawyer whose voice sounds like Jimmy Stewart's. Gerdes joined P.G. & E. in 1929, worked mainly on legal and financial affairs before replacing Norman Sutherland as president last July (Sutherland died a few weeks later from cancer-TIME, Sept. 13). Though a native Californian, Gerdes has a utility man's notions about the profitability of bad weather. "We like it wet and dark," he says, "and the colder the better...