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Word: ultima (lookup in dictionary) (lookup stats)
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...show was well salted with hilarious vignettes of the beauty world. A beauty-counter huckster romanced his customers ("You would be the perfect type for Ultima"), a mincing makeup man proclaimed, "You now look as if you worshiped at the shrine of Aphrodite." One cosmetics-department manager confided: "If a product sold for 15?-a face cream-we could not give it away, we couldn't sell it for 15?. At $1, there'd be a certain group of customers; at $3, an even wider number of customers-certainly more than at 15?." Why? Summed up a psychoanalyst...

Author: /time Magazine | Title: Documentaries: Saving Face | 11/3/1967 | See Source »

...more a soldier's command than a politician's plea. And even Ultima Hora, the country's strident leftist paper, sounded a note of optimism: "If his words were not empty, if the man who pronounced them is really aware of his responsibility before history, there is hope...

Author: /time Magazine | Title: Brazil: The Road Back | 4/24/1964 | See Source »

...This is the language of responsibility." They handed down to the 20th century a lean, taut prose that reflected a cooler, grimmer appraisal of life. "I believe that force is the ultima ratio" wrote Justice Oliver Wendell Holmes, who fought in the war for three years and was almost killed, "and between two groups that want to make inconsistent kinds of world I see no remedy except force." After weaving his way through these Civil War writings, on which he has worked for nearly 15 years. Critic Wilson seems to take a view of the war as bleak as Holmes...

Author: /time Magazine | Title: Books: Visions of the Civil War | 5/4/1962 | See Source »

Birrell's last name off so that the industrialist, known as a Batista supporter, would not be assassinated when his plane landed in Fidel Castro's Cuba. To the delight of Brazilians, who regard avoiding taxes as a kind of fifth freedom, Ultima Horn reported that the only reason Birrell did not want to go home was a mere matter of income tax evasion. O Globo reported a Chaloupe statement that Birrell wanted to build a $14 million electronics plant in Brazil, and that "it can only be deduced that interests that do not want to lose these...

Author: /time Magazine | Title: BRAZIL: The Improbable David | 8/31/1959 | See Source »

...expressionism was her second, and included a penchant for Jackson Pollock as a man. Now, full of years and honor, she lives in a Venetian palace, paints her toes and fingers silver, and has her own gondoliers sashed in blue to match her eyes. They call her "L'Ultima Dogaressa." Saarinen's book shows that collectors are people (and not always the best people.) They may not always have known much about art, but America's great collectors bought what they liked. Nearly all bequeathed what they bought to U.S. museums. Thus, in Author Saarinen...

Author: /time Magazine | Title: Art: The Big Collectors | 11/10/1958 | See Source »

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