Word: u2
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...that point, Bono was relying on an improvised staff of Drummond and Lucy Matthew, another Brit from the nonprofit world, who would meet him wherever U2 was playing and open a policy desk at the local Kinko's. "He told us he was in this cause for life," says Matthew, "and it was time to become a real organization." Bob Geldof, one of Bono's closest friends, came up with the name DATA, a double acronym meant to position the group as a nexus between the nonprofit development world (debt, AIDS, trade, Africa) and the results-oriented political world (democracy...
...evangelical Christians who believe there's a biblical imperative to help the world's poor. Along with then National Security Adviser Condoleezza Rice, they opened a dialogue with Bono and ultimately persuaded Bush to meet him. "I took my boys, 8 and 10, to their first rock concert--U2 here in Washington," says Gerson. "We met Bono beforehand, and he says, 'I'm so honored that you would pick me for your first concert. I'm a little hoarse tonight. I need you to do me a favor. If you hear my voice going out, I want you to pray...
During the two-hour drive from Montreal, where U2 played the previous night, Bono flips through manila folders full of briefing papers to prepare for meetings with Canada's opposition leaders. He fires a few croaky-throated questions at Drummond--"What is this soft-lumber argument between Canada and the U.S.?"--and tries out phrases for the media scrum that will start the day, imagining how they will play in the Canadian papers. "'Make-or-break month for Martin, says Bono,'" he sighs. "Not exactly poetry...
...peace of mind so obviously depend on being both. After the disappointment in Ottawa, Bono spent four days in Acapulco with absolutely nothing important to do and returned to the road a new man. "I'm like a camel. I store up sleep in my hump," he says. U2's never-ending Vertigo tour has come to Boston, and from his palatial suite he has the panorama of a city blanketed in snow and capped by an endless blue sky. After a quick traipse through Boston Common, it's time to go to work...
...April the Gateses had U2 to lunch. "Bono thought it was important for us to get to know the other band members," Bill says. "They give him the license to spend time and credibility on this. This way I could say, 'Look, Bono is really, really having an impact. Things would be very different without him. You should feel superproud about the leniency you're giving Bono to do this...