Word: u2
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...first A-list recording artist to leave a traditional label for a truck full of Live Nation cash. Madonna announced a 10 year, roughly $120 million deal in 2007, while U2 revealed a 12 year touring and merchandising partnership earlier this week. Still, luring Jay-Z is a major coup for the publicly traded Live Nation. He is not only one of the world's top-selling rappers and concert draws, he's a former record company president. "If the [ex] president of Def Jam decides it's time to get off the sinking ship," says a producer...
...Live Nation's 30,000 nationwide events. That deal, which accounted for nearly $200 million in revenue in 2007, expires in 2008, and Live Nation's own ticketing system, already the third-largest in the United States, is prepared to ramp up. With top grossing pop (Madonna), rock (U2) and rap (Jay-Z) acts in its stable, the company certainly won't be short on inventory...
...shared cultural pursuits for loner entertainments on our iPods and HDTVs. But thanks to technological advances, concert films are starting to envelop audiences in a way nearly as dramatic as live events, at a fraction of the price. And audiences--and the market--are responding. Acts as disparate as U2 and the Metropolitan Opera are appearing this month in multiplexes all over the world. Even Martin Scorsese is giving a nod to the audience's higher sensory appetites, releasing his Rolling Stones film, Shine a Light, in the larger-than-life IMAX format...
...There's a fantastic collective high we're seeing in the theaters," says Catherine Owens, a co-director of U23D, which was filmed during Irish band U2's 2006 Vertigo tour. "It reflects the joy and exuberance you see from the audiences who are hearing the show live [in the movie]." U23D makes the most of its dimensionality, plunging you into the middle of teeming stadium crowds, without the elbow in your ribs or the drunk "Woo hoo!" girl in your ear. And unlike $70 nosebleed seats, the $17 movie tickets get you close enough to Bono's outstretched hand...
...every story gets a little better with a bar scene and some romance. As if this point might not come across otherwise, the campaign changed the pre-event soundtrack Thursday before the speech at Cecil Field Naval Air Station. Instead of the McCain road show's usual songs like U2's "City of Blinding Lights," the speakers played "Danger Zone," the Kenny Loggins pop song made famous in the film Top Gun, a story of another hot-dog naval aviator who overcame immaturity and adversity to serve his country with honor...