Word: tylenol
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...medical profession's concern about the use of analgesics has been heightened by the aggressive introduction of aspirin substitutes such as Tylenol and Datril, which contain the drug acetaminophen. Though this drug has the advantage of not causing the stomach irritation associated with aspirin and though it can be taken by the few people sensitive to aspirin, it also has drawbacks: in large doses it can cause liver damage. In addition, since it is not an anti-inflammatory agent, it does not work against the swollen joints characteristic of arthritis...
...counter analgesics is $720 million a year, and competing manufacturers have shed almost all advertising restraints in an attempt to capture a larger percentage of buyers. At times they have made claims that are exaggerated, misleading or downright false. The battle of words has, in fact, become openly aggressive ("Tylenol, shame on you!" scolds a Bayer ad). The Federal Government, which began to crack down on deceptive advertising of over-the-counter drugs by pharmaceutical companies in 1972, is now threatening other measures as well...