Word: twohey
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...significant side light on Editor & Publisher's poll are the findings of James S. Twohey Associates, analysts of newspaper opinion, on war sentiment as reflected in editorial columns rather than by editors personally. In the past seven months ending July 31, a total of 30% of the U.S. press at one time or another editorialized for outright U.S. entry into war. Counting papers that demanded some form of more lively aid for Britain, interventionist editorials came out in 65% of the press in the average week. But the weekly percentage fluctuated widely around the average. In the week...
Last spring James S. Twohey Associates, analysts of newspaper opinion, calculated that upwards of 65% of the U.S. press plumped for more aid to Britain and attacked isolationists. Last week, presumably upset by the spectacle of Germany fighting Russia, some 20% of the press had not changed sides but gone to sit on the fence. This left only 53% of the press interventionist, against 27% definitely isolationist...
Equally striking was the indirect evidence of a new trend of press feeling. Also by the Twohey figures, the editorial comment on Secretary Knox's rip-roaring speech for using the Navy to clear the seas was 53% against to 25% for. But ex-President Hoover's speech saying that Germany's attack on Russia made the whole argument for the U.S. going to war a "Gargantuan jest" (TIME, July 7) won applause from 58% of the press-more than has applauded him in years-and criticism from only...
Last week Emil Hurja, still in Washington, was publishing a magazine, The Pathfinder. And James Twohey, having tried his hand at various private surveys, brought out his own weekly Analysis of Newspaper Opinion, using the same statistical methods he developed under Mr. Hurja. Twohey thinks his news statistics give at least a cursory indication of public opinion...
After studying newspapers that represent approximately one-fifth of the circulation of all U. S. dailies, Analyst Twohey found that editorial support for Secretary Hull's neutrality revision plan had fallen from 89% three weeks ago to 76% last fortnight. From 73% in the first week of World War II, the desire of U. S. editors to keep out of Europe's quarrel had later dropped to 51% (while 21% roundly abused Hitler), risen again by month...