Word: turfed
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...Olympics are the exclusive turf-and track, pool and arena-of ABC. The Montreal Games will be ABC's sixth Olympics of the past eight. For the rights to beam the competition into the U.S. and to provide a "visual feed" to Latin America, ABC paid the Olympic organizing committee (COJO) $25 million. To produce a U.S.-oriented version of the Games-through its own staff and technical facilities-will cost ABC another $10 million. But don't fret for ABC's exchequer; at $72,000 a minute, sponsors-the three biggest are Sears, Schlitz and Chevrolet...
...Carter was troubled by a perplexing problem: despite the impressive arithmetic, pundits and party leaders were focusing on his series of primary losses. Even his much larger than expected totals in Arkansas (63%), Kentucky (60%) and Tennessee (78%) -which amount to home turf for a Southerner-could not make up for the psychological impact of his defeats last week. He lost Idaho to the state's Democratic Senator, Frank Church, and Nevada to its favorite neighbor, California Governor Jerry Brown...
...President needed that lift because the fight now moves mostly to Reagan's friendly Southern and Western turf. Of this week's six primaries (Oregon, Nevada, Idaho, Kentucky, Tennessee and Arkansas) and next week's trio (Montana, Rhode Island and South Dakota), Ford was a favorite only in Oregon and Rhode Island. With the delegate count so close, the final "Super Bowl" day of primaries in California, New Jersey and Ohio on June 8 could be decisive...
...vigorous leadership. Governor Jerry Brown's popularity is enormous, his record respected, his organization overflowing with volunteers and endorsements. Triumph in Maryland immunized him against favorite sonstroke, certified his national bona fides and effectively ended the risk of being flattened by a Carter steamroller on his own turf. Says Brown: "This is an opportunity for Californians to renegotiate my contract...
...Italians are coming, the Italians are coming-to New York City. Their beachhead: Fifth Avenue, the home of Saks, Tiffany and the Easter Parade. Their mission: to plant the red-white-and-green flag of Italian luxury products-from $50 silk scarves to $150,000 necklaces-profitably in American turf. At last count, in an eleven-block stretch of Fifth Avenue in midtown Manhattan, there were eleven Italian botteghe, each one apparently striving to be the most exclusive shop on its block. "Fifth Avenue?" asks the proprietress of one recent arrival. "Oh, you must mean La Quinta Strada...