Word: tune
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Dates: during 1990-1999
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...Apple's latest campaign seems to be whistling past the graveyard, the tune is deliberate. It's part of an internal plan called Operation Rainbow, intended to rejuvenate the company's image by associating it--in TV ads, print spots and Websites--with hot properties like Mission and BMW's new sports coupe, the Z3 Roadster. (The Mission ad features Tom Cruise breaking, entering and Apple-PowerBooking his way through danger.) "When I got here, the Apple logo was red, blood red," says Satjiv Chahil, Apple's senior VP for corporate marketing since January. "Our goal is to get some...
...global companies" in 1994 by one magazine and the best city for small businesses by another. Atlanta ("A Star on the Rise," as the logo on its Olympic bid had it) seems tailor-made to play host to the Centennial Olympics, if only because it is so in tune with the Games' unspoken tradition of institutional idealism and business-minded, slogan-wielding hopes of bringing the world together...
...will be doing ourselves a great disservice if we choose our president simply based on what he preaches according to where he is standing and in relation to the timing of the election. When Bob Dole defends the tobacco industry while in tobacco country, but plays a different tune when addressing the rest of the country, the voters must take note of the disparity. When President Clinton makes campaign promises and compassionately talks about issues without making actual substantial efforts to adopt and implement his promises, we must take notice and call his bluff. If we entrust the executive branch...
...patients with chronic health problems fail to find relief in a doctor's office, but the endless high-tech scans and tests of modern medicine also often leave them feeling alienated and uncared for. Many seek solace in the offices of alternative therapists and faith healers--to the tune of $30 billion a year, by some estimates. Millions more is spent on best-selling books and tapes by New Age doctors such as Deepak Chopra, Andrew Weil and Larry Dossey, who offer an appealing blend of medicine and Eastern-flavored spirituality (see following story...
DIED. TIMOTHY LEARY, 75, the Harvard psychology professor and lsd guru who encouraged the rebellious 1960s generation to "turn on, tune in, drop out"; of cancer; in Beverly Hills, California. A cyberspace enthusiast, he turned his battle with cancer ("the beginning of the most fascinating part of my life") into a public event that fans could follow on his Website. His last lucid conversation was apparently with author William Burroughs, to whom he said, "I hope someday I'm as funny...