Word: tubes
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...bedside table was a familiar yellow and red tube and it was almost empty. Nitropaste is a transcutaneous cardiac nitrate - a form of the more familiar 'nitroglycerin' that heart patients put under the tongue to relieve anginal chest pains. They both work by opening up certain blood vessels. Because it is well absorbed through the skin, it's given by squeezing a little out - like a half-inch long squeeze of toothpaste - onto a piece of paper or plastic and sticking it onto the patient's skin. Patients usually can do this for themselves - that's why it was left...
...depressed, develop eating disorders and consider suicide, and the more likely they are to do well in school, delay having sex, eat their vegetables, learn big words and know which fork to use. "If it were just about food, we would squirt it into their mouths with a tube," says Robin Fox, an anthropologist who teaches at Rutgers University in New Jersey, about the mysterious way that family dinner engraves our souls. "A meal is about civilizing children. It's about teaching them to be a member of their culture...
...have made it impossible for a handful of commercial channels to reach the enormous audiences they once enjoyed. Indeed, digital systems often come with digital video recorders (dvrs) that let viewers skip ads altogether. Meanwhile, video games, iPods, the Internet and other diversions are tempting people away from the tube. Europeans with Internet connections, for instance, spent an average of 10 hours, 15 minutes a week online last year, a 17% increase over 2004. Watching TV, by contrast, grew by only 6%. Viewing habits may change, but the need to advertise products remains. Thus advertisers are hoping that "one-pipe...
...delivered, not that it's paying attention or is tuned in," says Townsend. Of course, today's highly sophisticated TV commercials evolved from fairly humble origins. The first TV spot in Britain, a commercial for Gibbs SR toothpaste, aired 51 years ago during a variety show. It featured a tube of Gibbs in a block of ice. As a woman brushed her teeth, an announcer exclaimed: "It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste." Not exactly scintillating TV. But give ad execs of the '50s a break. They were just starting to grapple with...
...pesticides, opioids and other toxicants. In March Pessah caused a stir by releasing a study that showed that even the low level of mercury used in vaccines preserved with thimerosal, long a suspect in autism, can trigger irregularities in the immune-system cells - at least in the test tube. But he does not regard thimerosal (which has been removed from routine childhood vaccines) as anything like a smoking gun. "There's probably no one trigger that's causing autism from the environmental side," says Pessah, "and there's no one gene that's causing...