Word: tryout
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Maney insists that, however spectacular publicity may look, it is actually nine parts routine. Before a show opens, it is almost automatic. He begins by announcing the production, follows up with announcements about who is in the cast, who is directing, what the play is about, where it will tryout, when it will open. With luck, that produces ten unpaid advertisements. His first real chance to prove his worth comes in landing big advance stories in the Sunday papers. At such times his only task is selling the editor his idea for a story. Once the idea is sold, Maney...
...Martin Block went to Manhattan's WNEW with it, at $20 a week. Along came the Hauptmann trial, and Block's big chance. His assignment was to fill in between bulletins from the courtroom. He bought a couple of records, treated himself (for $10) to a tryout sponsor, an unheralded reducing pill at $1 a box. "Now I'm not saying that your husband doesn't love you," he soft-soaped, "but when you look into the mirror, are you being fair to him?" Next morning's mail brought $600 from fat ladies begging...
...Freshman team, Harry Blaine, Ray Stone, and Dick Thomas will fight in the lighter brackets. Blaine takes over the 121-pound class vacated by the graduation of last year's captain. Harvey Ross, and Stone gets the call at 135-pounds after defeating Al Richter in a close tryout Thursday afternoon...
When Margin for Error was having its pre-Broadway tryout in Washington, the German Embassy obligingly gave it free publicity by protesting to Secretary Hull that the play was "derogatory" to the Reich. But, though the Nazi Consul is hardly a Chevalier Bayard, and Hitlerism is scarcely recommended to U. S. audiences, Margin for Error is much less propaganda than entertainment. At its best it is both: somebody asks, "What would Hitler say if he found out that his mother was Jewish?", is answered, "He would say he's Jesus...
...Ladislaus Bush-Fekete) brings Near-Divinity Helen Hayes back to Broadway in her first new role there since December 1935. For this Broadway can rejoice, even though finding anything to rejoice at in the play itself is like looking for a needle in a Hayestack. After a two-month tryout, this thing of shreds & patches is still, like Gaul, divided into three parts-comedy, drama, romance -and, as in Gaul, the three parts are on very uncivil terms...