Word: truthfulness
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Dates: during 1960-1969
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...advertising space each week for a year to a group of agencies for an experiment in communications. We invited them to turn their creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers have heard about patriotism, battered children, truth, tradition, poverty, blindness, language and protest. The agencies report that the response has been abundant and heartwarming. Leo Burnett Co. Inc.'s ad on environment and pollution resulted in requests for 30,000 reprints. After urging the silent citizen to speak out, Dancer-Fitzgerald-Sample Inc. received a flood...
...kept on burbling about what a marvelous skater Ryan had turned into, and in truth he was quite amazing for someone who'd only begun two days ago. Ali is enthusiastic about everything, except perhaps her marriage, which hasn't been much of anything yet because she has been so busy...
...today that students tend to believe that everything is relative, all standpoints are arbitrary, "truth" is an illusion, we are all helplessly conditioned, and the world will one day be run by computers and manipulative social scientists? Who taught them these fairy tales? Why do they cling to them so tenaciously...
...That truth is translatable: that it lies in content rather than form and nuance...
...them sec the work these guys have been doing. They have been doing the same work as we have, so we can point out which walls and ceilings the helpers have painted." Hodston said, "Then the truth will tell...