Word: truthfully
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Dates: during 2000-2009
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...realized, in his essay "Consider the Lobster," that if a crustacean is trying to claw its way out of a pot of boiling water, you are cold-blooded murderer when you eat it. In the 150th anniversary issue of The Atlantic last year, he nihilistically stated an unpopular truth about liberty: The cost of freedom is that you have to occasionally let 3,000 people die in terrorist attacks. His 1999 collection of short stories, Brief Interviews With Hideous Men - which John Krasinski has adapted into a movie to be released later this year - damns his gender as a greedy...
...simple device, but it shows the power of the Internet to truth-squad misleading ads; with a simple Web search, any consumer can find out if a car manufacturer hyping its fuel-efficient hybrids actually earns the majority of its revenue selling gas-guzzling trucks and SUVs. "We try to make it a little more transparent with the index," says Kim Sheehan, a communications professor at the University of Oregon and a co-founder of the site. "It teaches people to be a little more cautious about the claims they hear...
...protect your job? Not always, but this book offers a good road map for surviving an economic downturn. Don't sit there smugly and assume that your sterling credentials will save you, says the author bluntly: "Got a swanky Ivy League degree? How nice. Here's the cold hard truth: if you don't click with your boss, all that merit and pedigree won't get you anywhere when your job is on the line...
Even so, being in charge retains its appeal. Gervais did Ghost Town in part to help prepare for shooting This Side of the Truth, an $18 million film due out next year, co-starring Jennifer Garner, about a world in which he's the first person to lie. He financed it without a studio so he'd have control. And he's working on a movie with his writing partner on The Office and Extras, Stephen Merchant, called The Man from the Pru, about a group of twentysomething friends in 1970s England trying to escape from their poor, small town...
...impishness of someone who unexpectedly made it. When he spots a sign pointing upstairs to paintings, the L.A.-ness of it cracks him up. "Paintings! That's great. They have to be very specific. Like 'Things Made of Clay.' It's a bit like This Side of the Truth, where there's a sign that says CHEAP MOTEL FOR SEX WITH A NEAR STRANGER." On the Ghost Town set, he'd do 15 takes of a scene, trying out different runs; here he flits among the artworks, making great jokes, most of which I have to promise not to print...