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Nash's chief is fat, cigar-smoking, trout-loving George Walter Mason, who headed the fast-stepping Kelvinator Corp. before it merged with Nash in 1937. He has his own ideas about prices. On Jan. 10, 1940 he blew the lid off the complacent electric-refrigerator industry by slashing "stripped" boxes $30 to $40 a unit to a record low level of $119.95. Pleased by results (Kelvinator sales up 125% to new record, industry up 35%), Mason is applying similar tactics to the auto industry this year...

Author: /time Magazine | Title: Business: The'4Is | 10/14/1940 | See Source »

...Anderson, S. C., a pensive stranger stood gazing into the depths of a trout hatchery. When fish became scarcer, mystified officials first scratched their heads, then broke in on the stranger's waterside musings. Through a hole in his pocket he was dangling a line, pulling his catch through a pants...

Author: /time Magazine | Title: Miscellany: Novel | 10/7/1940 | See Source »

...conquering Germans have requisitioned nothing from unoccupied France because, except for its huge wine industry, no important staples come from the unoccupied area. Mother Filloux still serves her internationally relished goose-liver pâté and fat-breasted pullets on her terrace at Lyon. Broiled trout are still to be had at the famed little Hôtel du Château at Randan, and crawfish at Robinson's, outside Vichy. The good & great cooks of France will see that she goes hungry palatably. But there are no more tarts in Vichy. Apple tarts have disappeared from...

Author: /time Magazine | Title: FRANCE: Waiting | 9/23/1940 | See Source »

Some meat cuts were still a rarity last week but better-class German restaurants included snails, lobster, frogs' legs, crabs, trout and caviar in their menus while promising their customers succulent Schweinebraten and Wiener Schnitzel to be carved from one million Danish pigs and 10,000 cattle condemned for slaughter because of a fodder shortage. Supplies from Denmark and Holland increased the butter ration from three to four ounces weekly and egg eaters received three to four more eggs monthly. Markets displayed fewer kinds and smaller quantities of green vegetables than last summer, but there were constant promises...

Author: /time Magazine | Title: GERMANY: Fruits of Victory | 8/5/1940 | See Source »

...tough and gamy steelhead trout does not like to be artificially bred. In Oregon hatcheries, breeders get eggs from trapped females by "stripping," or squeezing their bellies so that the eggs spurt out into a pan. Males are stripped of their milt in the same way, and when the eggs and milt are brought together, fertilization takes place quickly. But experts say that stripping a fighting, kicking steelhead is "like trying to milk a galloping cow with a greased udder." When the fish struggle hardest, large batches of eggs and milt may be sprayed out helter-skelter and lost...

Author: /time Magazine | Title: Science: Twilight Sleep | 7/29/1940 | See Source »

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