Word: trims
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...folklore of the U.S. food industry, mouths water and registers jingle when any product-from maple syrup to dog biscuits-is endowed with the nostalgic aura of the "old-fashioned." No one has better succeeded in transforming that folklore into fact than trim, green-eyed Margaret Rudkin, 62, founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. Maggie Rudkin-as she is styled in her company's homey TV ads-brought old-fashioned bread back to U.S. dinner tables in mass-production fashion, thereby baked her way into a $40-million-a-year business, which...
Team of Horses. To keep the Celtics in top trim, referee-baiting Coach Red Auerbach, 42, allows his players only a few cigarettes and an occasional glass of beer, draws the line at whisky ("Any player that drinks it will be fined"). Auerbach dutifully drives his Celtics in frequent practice sessions; once, when he detected loafing, he sent the champions ignominiously puffing up and down the cliff-steep aisles of Boston Garden. But Auerbach himself is quick to admit that his coaching has worked no miracles: "Remember this-I've got some damn good horses." He has indeed. Guard...
...keep in selling trim, Myrick begins each day with a 45-minute workout with 2-lb. dumbbells and Indian clubs, plays tennis three times a week. He gave up smoking cigars in 1924, quit chewing them in 1959, and hardly ever takes a drink until sundown. Then he drinks up to five martinis, often takes wine with the main course and brandy afterward...
Last week the politicians, organized by U.S. Senator Robert Kerr, decided to trim the redhead down a size or two. In county meetings to pick delegates to the state convention, only seven of 77 counties elected Edmondson backers, thus ended his bid to name a new state chairman...
McCoy springs few surprises. A trim, energetic man at 56, he leads his seven-man band through Hot Lips, Basin Street Stomp, and other items of Dixieland "sugar stuff." The arrangements are as predictable as a TV script, and the sound is unexceptional. With his horn in his right hand and his left hand flashing an outsized diamond as he carves out the rhythms, McCoy demonstrates that he can still make a trumpet caterwaul, growl, wail, or punch out notes of brassy clarity...