Word: tricked
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Dates: during 2000-2009
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Halloween's resilience in the face of a recession would seem to make some sense. It's relatively cheap fun, and parents aren't about to steal candy from their babies by grounding trick-or-treating. The kiddies, however, aren't driving the growth. "Sales of adult items are surprisingly strong," says Nick Pardasani, CEO of costumes4less.com, an online retailer. "Children's costumes used to dominate. Now it's about half and half." Pardasani says his sales are up 40% this year. Michael Jackson, Bernie Madoff and Kate Gosselin outfits are flying off the shelves, according to Spirit Halloween. (Read...
...favorite demographic, the 18-to-34 set? Start with the escape factor. Grownups yearn to be sexy nurses and rock stars. Halloween gives them license to live out that fantasy, at least for one night. Plus, nostalgia plays a role. "When I was small, we all dressed up to trick-or-treat," says Amaya. "Then as a teenager, costumes weren't cool. You wanted to do the shaving-cream thing. Now I want to dress up as if I were a kid again. It's weird...
...profit. But now, say the stakes are upped and instead of $11, your friend has to give you $110, and instead of $10, you have to give him $100. You could wipe out your entire coffer after 10 coin tosses. The idea is similar for smart poker-playing: the trick is to play at levels at which you have a negligible risk of going broke, but you’re still able to make a significant profit...
...precisely the problem. Not only is the move a transparent ploy to get physicians onboard the reform bill, said Senator Jon Kyl, the No. 2 Senate Republican, "I also see it as a transparent way to take the deficit off the table." Republicans have called the move a budget trick, one of many Democrats are using, they say, to help keep down the final price tag of the reform bill; they insist it actually costs more than $1.2 trillion over 10 years instead of the less than $900 billion the Congressional Budget Office estimates the Baucus version of the bill...
...Francis built its lead throughout the third and fourth quarters, acquiring little-needed insurance. But Harvard didn’t relent on offense, with junior Alex Thompson scoring two pretty goals in the last four minutes to complete his hat trick...