Word: tree
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Dates: during 2000-2009
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...done for farmers. Launched last September with a catalog (made from postconsumer recycled paper, of course) and a website, Fair Indigo is one of the first mainstream fair-trade apparel brands in the U.S., on the heels of several recent European start-ups, most notably Britain's People Tree and Gossypium...
...cosmetics counter. To coincide with its launch of Cell Defense, an antioxidant skin-care treatment that helps reverse damage caused by environmental pollutants, Lancôme is supporting CarbonFund.org an organization that focuses on renewable energy and reforestation projects. "With the launch of Cell Defense, we're planting one tree for each of the first 10,000 products sold through CarbonFund," says Nina White, Lancôme's U.S. general manager. "The whole thing came about because one of our spokesmodels, Elettra Wiedemann, brought it to our attention...
...impact of the travel she does for the brand. Now Lancôme is doing the same for its other spokesmodels too. "We're hoping to bring awareness to CarbonFund.org and inspire our clients to take part," says White. Similarly, Paul Mitchell has joined with American Forests to plant enough trees to offset all carbon emissions from the manufacturing and distribution of its Tea Tree products. Kiehl's and the NRDC are partners in Click for Greenland, an online program that raises awareness about the effects of global warming on that country. Kiehl's will make a donation to the NRDC...
...Gournay, the wallpaper-and-fabric firm, was the inspiration behind Posey Shanghai, Molly Larkin's new line of beautifully hand-painted silk silhouettes. Larkin, a De Gournay client, asked the firm to paint fabrics like the Zinfandel Magnolia, above, taken from a tree in Larkin's Napa Valley garden. At Stanley Korshak, Dallas...
...anything is to be conspicuous in this new austere era, let it be the ethics behind a product. Jolie, in her everyday life, is spotted carrying Whole Foods bags as often as a Louis Vuitton bag. Cameron Diaz and Leonardo DiCaprio drive Priuses. Labels like People Tree, Edun and Rogan are favored by the likes of Sienna Miller. And the hip British chain Topshop has appointed its first buyer to source ethically made clothing. As Salzman and Matathia point out, "Shopping with a conscience is now cool...