Word: transradio
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...this sanctified service, but many an independent wants more. Their rebellion this year bred a rash of news agencies, designed to furnish broadcasters with all the news they wanted. Most of them were tiny enterprises which soon vanished. By last week the most important left in the field was Transradio Press Service...
...Transradio Press Service. If UP's Karl Bickel or AP's Kent Cooper should walk into the Transradio office in Manhattan, he could plant himself in the news editor's chair, roll up his sleeves and run the show with practically no coaching. With its news editors, rewrite men and teletype operators, the place looks, sounds, smells and works like a wire service office in any U. S. city. But there is an invisible difference: The teletyped news reports flash cross-country not into newspaper offices but into 50 broadcasting stations...
Another 75 radio clients receive a limited news budget by short-wave wireless. Transradio boasts ten full-fledged bureaus in U. S. key cities, 540 active string correspondents. It gets its foreign news from France's Havas, Britain's Central News. Proudly Transradio declares that the U. S. Press, for all its bitterness, has never openly accused it of lifting news out of domestic newspapers. One reason Transradio functions like a press service is that its head man, Herbert Moore, is an oldtime UP correspondent with eight years service in Washington, Manhattan and London. When radio-news became...
Also he tied up long-term contracts with Guy Earl's station KNX in Hollywood, Stanley Hubbard's KSTP in St. Paul. From a slowstart, Transradio rolled up many a potent client-the Michigan Network, the Yankee Network in New England, WLS in Chicago, KWK in St. Louis...
...Manhattan the largest radio audience in the land has thus far been given nothing but the official five-minute releases of the Press-Radio Bureau. Last week "Herb" Moore's Transradio Press announced its biggest coup. Beginning this week potent WOR will serve Manhattan & vicinity four 15-minute news periods, supplied by Transradio, at 8 a. m., noon, 5 p. m., 11 p. m. For that exclusive privilege, Transradio expects to collect $1,500 a week. If and when WOR sells the periods to commercial sponsors, Transradio wants $5,000 a week...