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...cobblestone capital of Tegucigalpa this week, military officers shouldered aside Supreme Chief of State Julio Lozano Diaz. The framed election, which Lozano staged to transform himself into a legal President (TIME, Oct. 22), proved too raw for Honduras' younger, U.S.-trained officers to choke down. All last week Colonel Hector Caraccioli, 34, a U.S.-trained pilot who commands the air force, and Major Roberto Galvez, 31, an engineering officer who studied at Louisiana State University, talked it over with aging (71) Don Julio. Then, lining up support from General Roque J. Rodriguez, 55, commander of the country...

Author: /time Magazine | Title: HONDURAS: The Polite Revolution | 10/29/1956 | See Source »

...struggle for integration in the past has often seemed a test of how much rebelliousness national leaders would permit the South. Generally, tensions there being what they are, it was felt that the best possible course would be to keep quiet and let the years somehow transform the South's attitude. The platforms of both parties this year, accordingly, were carefully designed to say nothing about the whole issue...

Author: NO WRITER ATTRIBUTED | Title: An End to Pusillanimity | 9/29/1956 | See Source »

...small budgets. Among the most influential ads of the past decade, thanks to Baron George Wrangell of the black eye patch, have been the Hathaway Shirt series; for a modest $300,000 in four years, Hathaway boosted sales more than 65%. Other companies have used sophisticated advertising to transform a product's personality. Since Philip Morris Inc. decided to turn ladylike Marlboro into a "heman" cigarette, its ads have centered on a succession of tattooed male smokers; the brand has in less than a year on the national market become the No. 3 U.S. filter-tip (after Winston, Viceroy...

Author: /time Magazine | Title: Business: THE SOPHISTICATED SELL | 9/3/1956 | See Source »

...modern" interpretation of Socialist dogma to cope with the fact that Socialist theory is out of date and Karl Marx a political handicap. In a recent book called Twentieth Century Socialism, the "household troops" made some startling admissions. Nationalization of industry, the magic tool that was to transform society, had, they conceded, lost its magic: "There is no longer the confidence that a change in ownership is enough to insure that an industry is run on Socialist lines." Workers in nationalized mines find no greater joy or increased incentive in the knowledge that the mines are theoretically "theirs." Even...

Author: /time Magazine | Title: Foreign News: Green for Envy | 7/23/1956 | See Source »

Delicate Balance. Hickling writes of the sea and his ungainly craft with the accuracy of a seaman, the eye of a poet, and a prose that suggests he profitably studied Conrad. His descriptions transform the experiences of the sea from something noted into something experienced; though they sometimes teeter on the brink of preciosity ("A filibuster of surf"), they rarely lose their delicate balance. Sample: "About the ship the sea resounded with fantastic whispers, occasionally erupting against the shivering bows; it moved like a beast asleep...

Author: /time Magazine | Title: Books: To the Beach | 7/23/1956 | See Source »

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