Word: transcript
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George C. Carens of the Transcript: "Good luck to those eight Harvard Sophomore starters and the three 'veterans.' One vote for the Big Green...
George Carens of the Transcript: "If experience and power are to prevail tomorrow, Penn will subdue the Crimson. . . . It would be unwise to climb out on a limb and predict certain victory for the Red and Blue, but the Philadelphia visitors have fine poise and spirt...
...nation, bent on staying at peace. We are inclined to agree with the Crimson that there have been notable failures in this respect. . . . We believe that the direct interest of the undergraduates makes them equal in importance as a pressure group to their teachers, for all their prestige. Boston Transcript...
Last week Publisher Johnson gave a banquet for 300 businessmen at The Copley-Plaza, followed by such a promotion campaign as Boston newspaperdom has never known. Subway posters, newspaper advertisements, sound trucks, radio speakers and an airplane sign-trailer all shouted the news of the Transcript's "Newscope Edition." Two days later, when the Newscope Edition appeared, Beacon Street saw, instead of the Transcript's dowdy old front page, a bold, five-column layout, of which nearly two columns were pictures. The text frankly aped TIME'S news treatment...
...many other U. S. newspapers, including the Richmond Times-Dispatch, the San Francisco Chronicle and many a lesser sheet, have borrowed from TIME that the Transcript's new format was scarcely news. But news it is that Publisher Johnson has upped national advertising revenue by 50%, roped 24 new advertisers into long-term contracts...