Word: trained
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...loved to cook. Both of them used the act of feeding people as ways to express themselves. Food was pride, food was love. I think that context wedded to my seemingly congenital appetite was a recipe for trouble. And then of course I jumped onto the whole fad-diet train at a very, very early...
There's a teensy catch, of course. Although the movie makes no mention of it, it was entirely financed (to the tune of about $250,000) by Smile Train, an organization that seeks to fix cleft palates in children from developing countries. Smile Pinki follows the story of two of those children, Pinki and Ghutaru, from remote villages in India to a hospital in the city, to have their cleft palates fixed and their futures profoundly altered. (Children with cleft palates are often ostracized and find it difficult to get an education or to subsequently find a good...
...Great Oscar Giveway, as it is known, is the brainchild of Brian Mullaney, the president of Smile Train, who spent 20 years in advertising before starting the not-for-profit organization. It was his idea to make the documentary and aim for an Academy Award. (Probably not coincidentally, one of Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan...
Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...Army's new mental-toughness initiative, set to kick off in October, is to be successful, it needs buy-in from the people it plans to train. It can be a tough sell. At Marine Corps Base Camp Lejeune, in N.C., Adam Credle, who teaches military, law enforcement and Coast Guard personnel how to drive boats equipped with machine guns really fast, has encouraged his students to try out the meditative techniques. So far, he's been rebuffed, though he continues to try to persuade them to give the discipline's central exercise a chance. The mental focusing technique...