Word: trademarking
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Dates: during 2000-2009
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...works--the catchy hit Cut Your Hair is reinterpreted as a schmaltzy R&B ballad--but it's hard to resist music this fun. On songs like Here and Summer Babe, the rhythm section lays down pulsating grooves as saxman Carter uncovers the bluesy tunefulness buried beneath Pavement's trademark static. The result is one of the oddest--and, oddly, most delightful--tribute albums of the year...
...With its trademark three-pronged star and celebrated German engineering, Mercedes-Benz has been the brand of choice for generations of celebrities, both actual and aspiring, from the late Pope John Paul II to Scarlett Johansson. It's a brand mystique most competitors can only dream about, and it has turned Mercedes, part of the DaimlerChrysler conglomerate, into an industry colossus with annual sales of more than 1 million cars and revenues exceeding $60 billion...
However, the impossible has occurred: Fiona Apple is happy. Gone are her trademark sorrowful lyrics and melodies. “Extraordinary Machine” is a more confident and ironically detached side of Apple...
Carrying on their trademark flair for quirky comedy, the Hasty Pudding Theatricals (HPT) has launched the script of its 158th production—a play in which prewar tensions and Soviet shenanigans meet up with pirates, movie stars, and a great white shark...
Easier would be understatement. With Dawson out of the game, the Bears routinely dropped six or seven defenders into coverage, pressuring sophomore quarterback Liam O’Hagan into two interceptions. Harvard’s trademark balance was also affected, with the Crimson throwing nine passes while running just three times without Dawson...