Word: trademarking
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Dates: during 2000-2009
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...posters, T shirts and even new comic strips would soon go on sale in European shops. But King Features, which holds Popeye's rights, says that's nonsense. Even if the copyright does expire, a spokesman for King Features told TIME, the company still holds rights to Popeye through trademark. Trademark, which protects works of "unique origin," is a similar protection to copyright but with different rules governing expiration. In a statement, the spokesman said, "[Use of Popeye's image] is an infringement of the rights afforded by the trademark registrations. King Features will vigilantly protect its trademark rights...
...game to make it less physically demanding. In recent months, the pair have focused on increasing the velocity of Nadal's serve in the hope of earning more aces, and improving Nadal's net play in the hope of shortening rallies. More drastically, they have begun altering Nadal's trademark forehand. In Paris, I spent two hours watching Nadal practice forehands with a follow-through that came around his body in the traditional manner rather than whiplashing behind his head. Toni barked complaints if his pupil unconsciously reverted to his old follow-through. At one point, unhappy with the results...
...That day may be some way off. As part of the campaign to rebrand Nadal, Nike announced last summer that the player would wear a new line of attire at the U.S. Open. Nadal normally wears knee-length shorts and a sleeveless shirt - a trademark pirate costume loved by fans, which looks ridiculous on anything other than Nadal's muscled body. Nike said the new line would be "more mature" and appeal to an older tennis-playing public. But only days before the tournament began, the clothes were withdrawn because Nadal said he felt uncomfortable...
...fairway. In 2002 the United States Golf Association banned drivers from competitive play if they were deemed to have too much of a trampoline effect, which might give an unfair advantage. But the trampoline effect also causes high-energy rebounding of the club's metal, resulting in the trademark "crack" that Buchanan thinks injured his patient's hearing. "What we've found is thin-faced clubs, both conforming and nonconforming, produce noise loud enough to damage hearing," he says...
...will experience when the honeymoon winds down? The President-elect has already evidenced some surprising departures from his previously audacious and hopeful self. Immediately after being elected, Obama began giving speeches in which he emphasized that the struggles ahead might be harder than expected. And though transparency is supposedly trademark Obama, some journalists have noted that Obama has begun to take on habits of his predecessor Bush, who is notoriously tightlipped. In the wake of the recent Blagojevich scandal, Obama has snapped or clammed up when asked for details about his team’s involvement in the investigation. He?...