Word: trademarking
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Dates: during 2000-2009
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...found it at an outfitter's shop in Jackson Hole, Wyo.: the trademark cowboy coat that he bought for himself, which was included in his first catalog, launched in 1987. The catalog had already become a Hollywood favorite when its kitschy prose--initially written by Manhattan marketing consultant Don Staley--caught the eye of comedian Jerry Seinfeld and Seinfeld co-creator Larry David, who owned some Peterman clothes. "We used to laugh about it all the time," David says of the prose. "When I knew we had to get Elaine [the character played by Julia Louis-Dreyfus...
Alice, on the other hand, shares a sixth-floor apartment (sans elevator) with five other young women in one of the bruising concrete blocks that industrial Chinese cities ought to trademark. They enter into a room with a table, to which they pull over plastic stools when they want to eat. Their “kitchen,” if it could be called that, has a sink and a burner or two. The six of them sleep on bunks spread between two rooms. They don’t have much in the way of closets or drawers for storage...
...world's most famous lefty beard is Fidel Castro's moth-eaten, air-conditioned number, a brilliant and durable trademark that has never been sufficiently backed up by the man's hormones. Rule One: A wispy, unpersuasive beard, through which the facial skin is clearly visible, tends to subvert a "strongman's" machismo...
...billing as Harley's first "performance custom" motorcycle--although a pricey one at around $17,000. (A classic hog goes for $10,000 to $15,000.) It features a 115-hp engine, designed with help from Porsche, that claims a top speed of 140 m.p.h.--without the trademark earth-rumbling noise. "We wanted to make our own statement," says Willie G. Davidson, 68, the head designer...
...wants Mike to know we appreciate him, that he still reigns, at least in our memory. The truth, though, is that we don't want him to come back because even for Michael Jordan, this would be an act of hubris so monumental as to make his trademark confidence twist into conceit. We don't want him back on the court because no one likes a show-off. The stumbling? That will...