Word: trademarked
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Dates: during 1980-1989
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Lehrman didn't inspire much awe a few months ago. Perhaps second only to Koch himself, Lehrman has the physical air of chicken man Frank Perdue gone Ivy League. Scion of a wealthy family, Lehrman seemed a poor little rich boy with the improbable trademark of a pair of red suspenders--hardly a marketing package designed to sell well in most parts of the state...
Princeton used its edge in quickness to good advantage, several times setting up scoring opportunities from the field. The Crimson stayed in the game thanks only to its trademark defense, a unit that has shut out the opposition in half the team's games...
Noyes, who died in 1977, also developed a logo for Mobil with Chermayeff & Geismar Associates. This firm also created the fetching, letterless, four-color octagonal trademark for the Chase Manhattan Bank, probably the first completely abstract logo, whose design, says Chase, is supposed to "convey a sense of dignity and the dynamic purpose of the bank." The versatile and famous CBS eye was developed by Bill Golden, art director at CBS for 19 years. Currently, the leading imagemakers are Lippincott & Margulies, who created the Xerox logo and claim authorship of more than 2,200 others, including Uniroyal, RCA and ChemBank...
Those who have already rushed out to buy Different Seasons (Viking; 527 pages; $16.95) may be a trifle shocked by what they have brought home: a collection of four novellas, only one of which offers the chills that have become King's trademark. The Breathing Method is an eerie account of a terribly unnatural childbirth. But the other three, though sporadically gruesome, come without King's customary trimmings. Gone are varieties of telekinesis (Carrie, Firestarter) and precognition (The Shining, The Dead Zone). There are no vampires ('Salem's Lot), apocalyptic plagues (The Stand) or satanically rabid...
...similar dry, wry spirit, something of a trademark with Eric Rohmer (Claire's Knee, The Aviator's Wife), moves through Le Beau Manage. A brisk young woman named Sabine (Beatrice Romand) quite sensibly grows tired of transitory affairs (and the preoccupations married men bring to them) and calmly informs friends and family that she is about to marry, though she does not yet know whom. She is confident, however, based on past experience, that she can ensnare any man she wants. Her choice is a good-looking lawyer (Andre Dussollier), the right number of years older, the right...