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...President addressed the Association of National Advertisers, meeting in Washington (see p. 48). Some listeners thought they detected a trace of banter in his voice as he said: "Advertising . . . certainly is the vocal organ by which industry sings its songs of beguilement. . . . You have stirred the lethargy of the old law of supply and demand. . . . You also contribute to hurry up the general use of every discovery in science and every invention in industry. . . . Your latest contribution to constructive joy is to make possible the hourly spread of music, entertainment and political assertion to the radio sets...

Author: /time Magazine | Title: THE PRESIDENCY: The Hoover Week: Nov. 24, 1930 | 11/24/1930 | See Source »

...often silently, so that Morocco has the effect of being a silent picture into which dialog has been woven, not the "incidental dialog" of the primitive, remade silent pictures, but incisive, necessary words, labelling and shaping the main currents of the plot. Marlene Dietrich talks with hardly a trace of accent. In her first U. S. picture she lives up to the elaborate publicity issued for her. Her curiously combined resemblances to Greta Garbo and the late Jeanne Eagels do not lessen the impact of her own personality. Gary Cooper's expert underacting as the hero and Adolphe Menjou...

Author: /time Magazine | Title: Cinema: The New Pictures Nov. 24, 1930 | 11/24/1930 | See Source »

When a book of gossipy memoirs entitled The Story of San Michele was launched in the U. S. (May, 1929) by Publisher Dutton, the little imported edition (364 copies) slid simply down the ways, struggled unostentatiously against the flood, then sank apparently without a trace. But ten months later it emerged again as a bestseller, led all non-fiction books for eleven months.* So famed grew The Story of San Michele and its author, Dr. Axel Munthe, that shrewd Publisher Dutton wanted to launch another Munthe book. Not having a new one handy he raised from the bottom, where...

Author: /time Magazine | Title: Books: Front!* | 11/24/1930 | See Source »

...paternalism never rears its ugly head, and where a premium is placed on individual responsibility, the system of hour examinations is a paradox; a conflict between fine theory and actual practice. Since they mean nothing, their abolition, except possibly for the first year, would remove from Harvard another petty trace of secondary school education...

Author: NO WRITER ATTRIBUTED | Title: "HARVARD, MOULDER OF MEN--" | 10/23/1930 | See Source »

...seven years ago by R. Harvey Sargent, for 21 years head of the U. S. Geological Survey. Mr. Sargent's party only had time to measure around the great crater holes, found the rim circumference of Aniakchak to be 21 mi., of Veniaminoff, 20 mi.* They found no trace of activity in their hasty circumspection, pronounced the craters big but dead...

Author: /time Magazine | Title: Science: Boiling Alaska | 10/20/1930 | See Source »

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