Word: tournamente
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...been associated with greatness on a golf course. The 18 major championships. The electrifying finishes.” This certainly was the case on Thursday, as the Harvard men’s golf team was narrowly edged out by University of California at Riverside, 305-307, at the Nicklaus Tournament Course of the Club at PGA West in La Quinta, Calif. “I was the first one in, so I didn’t see how the other guys behind me were doing,” freshman Mark Pollak said. “Judging by the play throughout...
...month after General Motors announced that it was preparing to spin off or drop Saturn as part of the effort to regain viability, the beleaguered automaker is now spending millions of dollars on ads for Saturn during the telecasts of the NCAA Basketball Tournament. "We're Still Here," one ad emphatically says, as if to squash rumors to the contrary. "It was an odd thing to see because it's a short-term fix. It's obviously part of a holding action," says Alan Baum, an analyst with The Planning Edge in Birmingham, Mi. (See the 50 worst cars...
...lost $31 billion last year and it withdrew its advertising from the Super Bowl and the Masters Golf Tournament next month, but it is spending an estimated $64 million on the NCAA Tournament, where a 30-second spot runs $1 million, according to Nielsen Media. The spots will promote many GM brands, including Pontiac, a nameplate that is slated to be downsized to just one model over the next few years...
However, Saturn spokesman Mike Morrissey insists that the expensive ads for brands on the chopping block do make sense. "We had been holding back on our advertising. We thought the time was right," says Morrissey, adding the NCAA Tournament has long delivered a young, affluent audience favored by carmakers. "We're very much alive," he says. (See the worst business deals...
...first-year shut out Radford in the game’s final six innings, striking out seven and walking two. Brown was also named tournament MVP for her efforts...