Word: toros
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...Before long my stop evolved into a goal--I was going to visit every shop, eat at every restaurant, see every sight South of the Border had to offer. At the Hot Tamale Restaurant ("zee mos" beeyotee fool fast-food Restaurant een ze South"), a hot tamale. At EI Toro Steak Room, a steak, at the EI Sombrero Room ("weeth a thousand sombreros on ceiling), some fried chicken...
...toss the urban cowboy sell for $7,500 each, about $5,000 more than they cost Gilley's Bronco Shop Inc. in Houston to manufacture. The bionic beast is mounted on a pedestal and powered by a 5-h.p. electric motor that is operated by remote control. El Toro has graded levels of difficulty, working up from a bovine shimmy designated One to a shake-and-break Ten. The headless, vinyl-and-steel contraption was developed as a teaching aid for rodeo cowboys by New Mexico Inventor Joe Turner, who sold his patent to Saloonkeepers Mickey Gilley and Sherwood...
Saloonkeepers who have installed El Toro claim that it can pay for itself in less than a year. Most places charge $2 a throw; a ride lasts 20 seconds at most. Urged an ad for one Manhattan club: DON'T SHOOT THE BULL-RIDE IT. As a spectator sport, according to Brian Wallace, owner of Boston's Celebration, watching a member of the opposite sex jounce and jiggle "has a very subtle erotic appeal." Bucking the bull is a macho experience for most males, whereas city cowgirls often compare it to dancing-or sex. Says Wallace...
Ever since John Travolta mounted a mechanical toro at Gilley's Club in Pasadena, Texas, suburban cowboys everywhere have been taking the bull by the horns. "It's a macho thing," says Jerry Willrich, manager of Gilley's Bronco Shop, which sells the El Toro machine to bars around the country for big bucks ($7,495). "A guy has to beat that machine and show off for his women." Manhood, however, has been riding for more than a few falls...
...wide, from assembling solar energy panels and setting type to milking cows and, in Colorado, building a new $6 million prison near Canon City. Convicts in Thomaston, Me., cannot keep up with demand for their sturdy hardwood furniture. A production line at Minnesota's Lino Lakes penitentiary repairs Toro Trimmer-Weeders, outperforming the company's own employees. Not all these employed prisoners are male; select inmates at the Colorado Women's Correctional Facility, for example, spend their days operating computers...