Word: tooled
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Music has always been a great proselytizing tool, and Christian bands like P.O.D. have learned much from their secular brethren about selling themselves and their message. In look and attitude they are often indistinguishable from secular bands. P.O.D. even played on Saturday Night Live last month. "Kids have so many choices that when they buy something, it has to hit them on numerous levels," says Ron Shapiro, co-president of Atlantic Records, P.O.D.'s distributor. "It's about the music and the message." A typical P.O.D. lyric is pointed but tries to avoid religious cliche: "Commit my life to rebirth...
NYPD Captain Martin Morales said college recruiting within New York state has traditionally been a primary tool of the NYPD to find new officers, but since Sept. 11 the NYPD’s recruitment has re-focused on attracting the best qualified candidates from Northeastern college campuses...
There is no doubt that divestment is a powerful tool, capable of positive change when used properly. It is a moral and economic lever that can coerce people and nations to change unjust practices. But this powerful lever is also a blunt tool; divestment squeezes all the citizens of the target country, whether or not they agree with the government’s decisions. And in this age of globalization and multinational companies, divestment also affects workers in other countries. Because of its power and its bluntness, divestment should be used sparingly...
Recent polls clearly document a decline in the number of 18-24 year-olds who vote; current events rank slightly below navigating the fro-yo machine in the minds of too many college students. Television advertising is the most powerful communicative tool politics has ever seen, yet the fraction of ads targeting youth is negligible...
...been working ever since. In addition to continual speech, behavior and occupational therapy, we have dabbled in what one of our doctors called "the flavor of the week"-- vitamins and supplements and other "can't miss" cures. We shelled out a small fortune for every must-have tool that Lori, Nate's occupational therapist, mentioned even casually, including weighted vests (to help "ground" Nate) and special CDs (to help desensitize him to loud sounds). "Every time Lori opens her mouth, it costs me a hundred bucks," my husband once said...