Word: togliatti
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...snowy plain near the Volga River 625 miles southeast of Moscow stands the most important monument to East-West trade yet erected: the $800 million Togliatti auto plant. Completed in 1970 and equipped by Italy's Fiat, the plant is scheduled to turn out some 500,000 sedans this year. For businessmen throughout the West, Togliatti's completion stands as proof that capitalists and Communists can cooperate in a major industrial venture. But for Fiat, the experience has been a virtually profitless ordeal...
...natural gas and metals, however, they have little of compelling interest to offer American customers. Russian mining officials hope to entice American firms to help them exploit some of the huge Siberian copper deposits. But a joint venture-perhaps modeled after Fiat's partnership with Russia in the Togliatti auto plant-would require as much as $4 billion in American investment capital...
...into timely use in Soviet factories. As a result, the Soviets are falling ever farther behind the West in the technologies most essential to future growth?computers, automation, petrochemicals and telecommunications. Nor are Western firms overly eager to rush to Russia's assistance. Fiat's auto plant at Togliatti opened two years late and is still convulsed by bureaucratic and labor difficulties. Stuttgart's Daimler-Benz has backed away from a Soviet invitation to build the world's largest truck factory south of Moscow...
...increase of 250% in auto output, to 1.2 million cars, which assumes that the trouble-plagued Fiat-built plant at Togliatti will have reached full production...
...that they will pay twice the list price to those who win new cars in the state-run lottery. A cartoon in the Soviet humor magazine Krokodil shows a swaddled infant in a carriage, howling, "I want a car!" at the sight of the new Zhiguli. Even when the Togliatti plant reaches full production, it is scarcely likely to meet the demand. According to one estimate, even if Russia should succeed in producing 7,000,000 cars a year, it would still take 18 years to provide one car for every one of the Soviet Union's 70 million...