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...poll found Americans divided pretty evenly into three categories we're calling the Responsibles, the Toe Dippers and the Skeptics. The Toe Dippers embrace some of the ideas of responsible consuming but don't act on many of them, while the Skeptics just think Friedman was right...

Author: /time Magazine | Title: For American Consumers, a Responsibility Revolution | 9/10/2009 | See Source »

...Responsibles, however, are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people. They are more likely than Toe Dippers or Skeptics to be female, married, African American and college-educated. They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it. While they are particularly concerned about the environment, they are much more willing...

Author: /time Magazine | Title: For American Consumers, a Responsibility Revolution | 9/10/2009 | See Source »

Doctors are having a hard go of things. Squeezed by falling reimbursements, soaring malpractice insurance and punishing patient loads, they shouldn't have much to fear from the likes of Wal-Mart. But the fact is, the greeter in the red vest is increasingly going toe-to-toe with the doctor in the white coat - and winning - thanks to the growing phenomenon of retail health clinics...

Author: /time Magazine | Title: Drive-Thru Medical: Retail Health Clinics' Good Marks | 9/1/2009 | See Source »

...enrichment found on Cato’s battlefields, the two Novgorod commanders vying to outdo one another in valor in “Alexander Nevsky.” Even in Vietnam, when these models of individual heroism largely broke down—no longer could one line up manfully, toe to toe with the enemy—American forces were still provided with opportunities for bravery as they navigated the jungle under constant threat of sniper fire...

Author: By Jessica A. Sequeira | Title: Enter the Drone | 9/1/2009 | See Source »

...country's largest and most notorious cemetery. Some 12 miles (20 km) south of the bustling capital, this is a sprawling city-within-a-city that most Iranians try to avoid visiting. The only sound here is the constant wailing from crowds of mourning women in head-to-toe chadors...

Author: /time Magazine | Title: Neda's Grave: A Shrine to Anger at Iran's Regime | 9/1/2009 | See Source »

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