Word: tobaccos
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Dates: during 1960-1969
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...tobacco industry's palmier days, cigarette ads highlighted big-name stars with their cigarettes smoldering and innocent-looking young women who cooed, "Blow some my way." Now the message is moving in the other direction. The tobaccomen are being told by some celebrities: "Shove off." Last week, as the TV networks signed up sponsors for the 1969-70 season, big names and small names alike opened fire on cigarettes. At least two prime-time talents, Doris Day and Lawrence Welk, have sworn off performing on programs sponsored by cigarette manufacturers. So have a number of announcers, actors and commercial...
Possible Fade-Out. Even if the FCC does not entirely get its way, the prospect is for a long and noisy congressional battle, probably resulting in more restrictions on the promotion of cigarettes. The tobacco industry spent $225 million in radio and TV advertising last year-about 10% of network revenues-and the possibility of a forced fade-out makes broadcasters extremely unhappy...
...Tobacco companies are traditionally among the first and biggest bidders for TV time, and so far most of them are being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating...
Counterattack. Cigarette executives are also intensifying their own anti-anti-smoking war. Just last month the Tobacco Institute petitioned the Supreme Court to overturn the 1967 FCC ruling that broadcasters must give free time to commercials warning of the dangers of cigarettes. The Tobacco Institute has also opened a six-week nationwide campaign of newspaper ads reiterating the industry's defense that "there is no demonstrated causal relationship between smoking and any disease"-a claim that a spokesman for the Government's National Interagency Council on Smoking and Health describes as "typical hokum...
Black history has made people aware that white people did not give America such things as the stoplight, the shoe last, heart operations and sugar refining but that black people did this. That John Smith did not develop corn and tobacco but learned to grow these crops from the Indians. And the beat goes...