Word: tnt
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Dates: during 1990-1999
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...form of programming on cable. Last week, for example, wrestling shows were ranked 1, 2 and 3. On Monday nights, the two rival wrestling organizations--the World Wrestling Federation and World Championship Wrestling--have shows on at the same time, the former on the USA Network, the latter on TNT. In the past year, the shows' combined Nielsen ratings have risen some 50%, and together they are watched in more than 6 million households. Larry King's audience is about a fifth that size. Taking all telecasts into account, about 34 million people watch wrestling each week...
Having decided that the only thing worse than having football and losing money is having no football and still losing money, NBC and TNT are starting a league of their own. Details are still being worked out, but the league would begin play on Sundays in the fall of 1999 in 10 to 12 "major U.S. cities" (read Birmingham, Memphis and every other medium-sized town shunned by the NFL, plus Los Angeles, which has lacked an NFL team since the Raiders and Rams fled...
...Still, there are powerful incentives for NBC and TNT (owned by Time Warner, the parent of this web site) to make this league work. Even with diminished ratings, football offers one of the last true mass audiences that advertisers crave. And at least the pair will be losing money with their own pigskin...
Jazz at Lakers, TNT...
Lakers at Jazz, TNT...