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...improved his power by an unlikely, oh, 5%, then instead of 70 home runs, McGwire this year would have hit... maybe 67. Take 5% off a 450-ft. missile, and you've got a 427.5-ft. missile--long enough to clear any fence save center field in Detroit's Tiger Stadium...

Author: /time Magazine | Title: Mark McGwire': A Mac For All Seasons | 12/28/1998 | See Source »

This price difference applies to foodstuffs as well. The Star Market at Porter Square is much less costly than Sage's on the corner of Church and Brattle Street. A box of Tiger Woods Wheaties at Star Market is $2 flat; at Sage's the "Breakfast of Champions" costs $2.99. Finally, Spicy Nacho Doritos at Star Market are $1.79, a full $0.40 cheaper than at Sage...

Author: By Vasant M. Kamath, CRIMSON STAFF WRITERS | Title: A SQUARE DEAL | 12/15/1998 | See Source »

...Tiger's championship hopes rely on two forwards, senior Ali Coughlin and freshman Andrea Kilbourne. Coughlin is second in the ECAC in scoring, averaging 2.22 ppg, while Kilbourne tops the conference, scoring 2.44 ppg. These two players have been Princeton's primary contributors on offense, giving the Tigers the division's third best offense...

Author: By Brian C. Clay, CONTRIBUTING WRITER | Title: Harvard Takes Show, No. 1 Ranking, On Road | 12/11/1998 | See Source »

...career that spanned nearly six decades, his aptitude for inventing evocative, easily recognizable corporate identities spawned the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger, among other familiar icons of commerce. By the late 1950s Burnett had emerged as a prime mover in advertising's creative revolution, which grew in the glow of television's rise as America's consummate commercial medium. By 1960 Burnett's roster of clients had grown exponentially; at the time of his death the agency's billings exceeded $400 million annually. By last year that figure approached $6 billion...

Author: /time Magazine | Title: Leo Burnett: Sultan Of Sell | 12/7/1998 | See Source »

...years after his death, one is of two minds. There is something both old-fashioned and timeless in the slightly homoerotic repertoire of corporate images he fathered. Born during the springtime of American consumer culture, when sales pitches were infused with an unfettered sense of optimism, a booming-voiced tiger like Tony and a benevolent Green Giant today come across as quaint throwbacks to the time when sugared breakfast cereals could still claim to provide an ideal start to the perfect day, and when mushy canned peas nestled alongside a piece of fat-marbled beef represented a healthy diet. Though...

Author: /time Magazine | Title: Leo Burnett: Sultan Of Sell | 12/7/1998 | See Source »

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